If You Won't Test It, They Shouldn't Have Too

 Anti Animal Testing

Research:

According to freebase.com, animal testing, also known as animal experimentation, animal research, and in vivo testing, is the use of non-human animals in experiments. The research is conducted at universities, medical schools, pharmaceutical companies, farms, defense establishments, and commercial facilities that provide animal-testing services to industry. It includes pure research as well as applied research. Animals are also used for education, breeding, and defense research. The practice is regulated to various degrees in different countries.

Animal testing can be both a social and political issue. A social issue is an issue that influences and is opposed by a considerable number of individuals within a society. A social issue is defined as the source of a conflicting opinion on the grounds of what is perceived as a morally just personal life or societal order. Different societies have different perceptions. A political issue is defined as one that has to do with government or politics. This may include issues related to party politics or a political system or social, environmental or other issues as determined by the voting public.

The harmful use of animals in tests is not only cruel but also often unsuccessful. Animals are not affected by human diseases the same way we are. For example, they do not get many types of cancers, HIV, Parkinson’s disease, etc.  Because of this, signs of these diseases are artificially induced in animals in laboratories in an attempt to copycat the disease. Experiments like these depreciate the complexity of human conditions that are affected by wide-ranging variables such as genetics, socioeconomic factors, psychological issues and different personal experiences.

Design:

Imagery 

I do not want my poster to be too graphic where people are forced not to look. I want to be able to get my point across without showing the horrible things that are done to animals during animal testing. I will use pictures that portray the message either in a simple and clean way or in a firm and direct way. The pictures below are the examples of the types of images I would possibly use in my poster.

Adjectives

1. Cruel
2. Dangerous
3. Disturbed
4. Immoral
5. Evil
6. Outrageous
7. Repulsive
8. Terrible
9. Horrible
10. Juvenile

Font

Libre Baskerville is known as one of the most serious font types out there, which is fitting for a serious topic such as animal testing. This font also has a large family to it which allows for greater use of the font. This font and its download can be found HERE. Bondoni is another font style that I would consider for my poster.  The face has contrast between thick and thin strokes, and geometric construction that makes it aesthetic pleasing to the eye yet serious. This font also has a large family that will help add texture to the poster. This font and its download can be found HERE.

Theme

The theme of this poster will be powerful. I will be using heavy colors, for example, deep purples and greens or black with dark shades of red or bright shades of yellow. I want the colors of the poster to represent the serious of the matter. It has to be eye catching without having the “fun” factor of multiple bright attention grabbing colors. Design Crowd gave me a lot of ideas when it came to how I want to set up my poster. I want it to be able to be serious without being boring. All the different layouts that I found that could apply to my poster are HERE.

MLA Citation

"Animal testing - Freebase." Insert Name of Site in Italics. N.p., n.d. Web. 13 Oct. 2015 <http://www.freebase.com/m/017rsy>.

"Social issue - Wikipedia, the free encyclopedia." Insert Name of Site in Italics. N.p., n.d. Web. 13 Oct. 2015 <http://en.wikipedia.org/wiki/Social_ill>.

"Political Issue - Wikipedia, the free encyclopedia." Insert Name of Site in Italics. N.p., n.d. Web. 13 Oct. 2015 <http://en.wikipedia.org/wiki/Social_ill>.